The AI Hype Story

David Sjolin | Director, Software Engineering | YPrime

David is a serial entrepreneur and technical thought leader with 25 years of experience in business development and software engineering. As a co-founder of Tryl, inc David set out to translate his experience building behavior-changing engagement tools for clients in finance, retail and pro sports into the complex and consequential world of healthcare. Tryl was acquired by YPrime in 2022.

Previously, David founded Desja Logic, a boutique software development house in Portland, Oregon, with the goal of using technology to build high-value relationships between fans and brands in the sports and entertainment industry. Their fan engagement, social networking and mobile wallet products have won numerous awards including Platinum Winner of the Loyalty 360 “360-Degree Award" and have been used by many teams in the NBA, NFL, MLS, NHL and internationally. Desja Logic was acquired by SKIDATA in 2014.

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Video Credits:

- Armosa Studios | video capture

- Kyle Blackburn, Kainos Film | editing

- Smith and Jones Innovation | writing, direction, producing

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